How To Repurpose Your Livestreaming Broadcasts
Creating new content all the time to share on every platform is a challenge for any small business owner. Repurposing can help. The key is to make sure that you are repurposing the content in a way that is native to the platform you are posting on.
You see, it’s not so much about changing the message you are trying to share and more about how you share that message on the platform of choice.
It’s also important to consider what you are trying to accomplish by repurposing a particular piece of content and how that’s going to add value to your audience.
So with that in mind, let’s take a look at some of the ways you can repurpose your live broadcasts on social media.
Let’s address this one first because ultimately content marketing is about serving not selling and while this one isn’t always appropriate, sometimes it is.
When livestreaming platform Periscope came out, broadcasts are only available for 24 hours after which they were gone. Now people were posting some of their best content and then it was just gone, at least for the audience. You could save them to your camera roll and that would of course, allow you turn your most popular, engaging scopes into a paid product.
Now, while a lot of platforms like Facebook Live, Blab and even Periscope allows you to save them, that doesn’t mean you have to. You can delete or hide them after publication. In the same way mentioned above, you can then take the stored videos and use them to create a paid content library/ course.
For example, on Blab, you are sent both the audio and video files after your broadcast so this can be used to create a video product, audio course or potentially, both.
Again, it’s not for everyone but it’s absolutely worthy of a mention.
One thing I would say is that if you use this technique, you may also want to edit the original broadcasts to create a more polished feel as it’s being sold at premium. You can use Screenflow or Camtasia to do this.
Just be sure that the same exact content can’t be accessed anywhere else for free.
It should be noted that YouTube does have it’s own livestreaming platform. It isn’t quite as popular as alternatives (yet) but it is a viable option. Regardless of where you originally broadcast, it’s definitely a good idea to repurpose on YouTube if you can and it makes sense. After all, it is the second largest search engine in the world owned by Google, the largest search engine in the world.
Now, if you do this, your videos aren’t going to look so pretty. On Facebook, for example, when you stream, it’s square dimensions unlike YouTube when is landscape presentation mode. You can always use place the broadcast within a frame to make it look a little prettier though.
While these broadcasts might not be as effective as if you were creating a YouTube video (no live comments or distractions etc), this does provide you with another way to repurpose content on a platform that offers huge benefits in terms of search. This is especially true when you take it a step further and embed your YouTube videos onto your blog/ website.
An example of the type of content you may want to repurpose on YouTube would be when you are answering those questions (FAQS) because the chances are they have been highly searched topics across the internet.
Facebook video is huge. Now, even if you are using Facebook Live, you may want to keep the stored video and upload it directly at a later date in the future. Facebook video uploaded directly is particularly favourable on the platform in terms or organic reach so take advantage of that.
By the same token, if you have used another platform to broadcast from, upload it directly on Facebook too either in your groups, on your profile and/or on your page depending on where it’s the best strategic fit.
You can embed your broadcasts as mentioned (either via YouTube or directly( into a blog post. I highly recommend doing this especially when discussing something of great value to your audience.
It doesn’t have to be a video embed. In fact, a text blog post in itself can work really well too.
Alternatively, you could even post the blog first and then at the end of your broadcast, direct people to as a summary. This is a great way to get people on your website and potentially on your email list.
If you are worried about the time aspect with blog creation or you aren’t as comfortable writing posts, you can send your broadcast link and put it through a smart transcription process. Rev.com is a great site I’d recommend.
It might cost a little bit of money but if you are someone who spends a long time writing a blog post, it will probably save you money in the long-term.
15 -30 Second Videos
Think about how many little nuggets of wisdom you share in a single broadcast.
You take these small tips, quotes, funny moments or pieces of advice and turn them into 15-30 second videos. This can provide a number of individual pieces of content that are native to Twitter and Instagram.
The great thing is that the video is likely to be stored on your phone and both of these platforms will allow you to edit clips down making it a super easy process. It’s also a fantastic way to draw attention to particular points, go deep with them or approach the content from another perspective.
Similar to the shorter video clip option, you can take a moment from your broadcast and turn it into a gif using something like Giphy’s gif maker or IMGFlip. This is a great way to inject entertainment and have fun on social media. Gifs are supported on a number of platforms including Twitter, Facebook, G+ and Pinterest.
Sticking with the social entertainment side that many people struggle with, why not make your own meme from a funny expression. We all have that one moment where you hit pause on some weird expression. If it makes you laugh, use it. Share the fun. Your audience will appreciate it and the fact you are willing to let loose and be social.
There’s loads of sites and apps that allow you to do this including: imgflip, meme creator, mematic. There are literally hundreds of options that a quick Google search will take you to.
Note: Using your own images are even more effective here. I’ve just really wanted an excuse to use this meme! ;)
Social Media Posts
As shown through all the examples above, you can take points from your broadcasts and turn them into all kinds of social media posts.
You can create tweets, snaps, LinkedIn posts, Facebook posts, Instagram images…there are so many options.
It really can be as simple as taking the key points made and sharing them natively. As mentioned, you can always hone in on a particular point and go a little deeper with it to add even more value.
Tweaking can make a piece of content seem unique but really it’s just making it a little more relevant for the audience and communication channel you are choosing to share it on.
Use Your Imagination.
This post was really designed to give you some inspiration but there are literally an unlimited number of ways you can repurpose your content; podcasts, cinemagraphs, the list goes on… Use your imagination.
Think about your audience. Think about the platforms you are sharing this content on. Think about how you can share the same message natively so that you create synergy and tie everything together into that big vision you are trying to communicate with your audience.
I hope this helps. Let me know below.
Much love from my heart to yours.